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Roger Williams University
RWyou Campaign, Marketing 302
Problem: High school students are unaware of RWU's personalized programs and ideal location.
Solution: We replaced the "U" in RWU with "you". We switched "you" out with names and activities, all shown across beautiful campus imagery to show that anyone can make this campus their own, whether it be by sailing, studying, or appreciating nature.
Print Ads
We replaced the "U" in RWU with names and activities to show how students can personalize their education to fit their identity.
Out of home
Video Ads
We created a manifesto, a 30-second ad, a 15-second ad, and a 6-second ad to convey our message.
6-30 Second & Manifesto
Social Media ads
Tri-fold Brochure
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Copy-Based Ads
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